Marketing and communication skill design on a website can identify what works for its target market including customers and representatives. This can be an age group, top interest or particular strand of culture, thus the designers can understand and catch the trends of consumption.
Designers must also understand and use well the type of website they are designing, meaning, for example, that e-commerce website design considerations might differ greatly from a customer targeted website such as a sales, tourism or restaurant website. Careful consideration and examination might be made to ensure that the aesthetics, richness and accuracy of the content or the easy navigation of website.
Designers may also consider, protect and even support the reputation of the website owner or business the site is representing to make sure they are the best choice.